![]() "Generally, we find Fashion Nova will usually offer values between five and 10 times lower than the typical rate a talent would receive elsewhere," one manager said. They all said the company was offering terms far lower than market rate for a fast-fashion retailer. The managers and agents, whose identities are known to Business Insider, shared their experiences anonymously because they weren't authorized to speak publicly about the company's terms. Since the launch of its site in 2013, Fashion Nova has largely relied on marketing its products by sending free clothing to influencers in exchange for photos posted on their social-media accounts, The New York Times reported last year.īut some industry insiders say the brand has lowball pricing on sponsored content and an emphasis on "gifting" that feel out of step with the current influencer-marketing world, which is increasingly focused on long-term partnerships and competitive rates based on engagement.īusiness Insider spoke with five talent managers and agents who work with influencers to learn what campaign asks and rates Fashion Nova has offered. Subscribe to Business Insider's influencer newsletter: Insider Influencers.įashion Nova, the edgy fast-fashion brand built on influencer marketing, has grown tremendously in the last few years by partnering with more than 3,000 influencers and celebrities from Cardi B to Kylie Jenner.They all said the company was offering far lower than market rate, and two shared campaign briefs from Fashion Nova that show its rates.Business Insider spoke with five talent managers and agents who work with influencers to learn what campaign asks and rates Fashion Nova has offered recently.But some influencer-marketing insiders say the brand has lowball pricing on sponsored content and an emphasis on "gifting" that feel out of step with the current marketplace.Fashion Nova, the edgy fast-fashion brand, has grown its customer base by leveraging social-media influencers.Account icon An icon in the shape of a person's head and shoulders. Contact Fashion Nova at 2801 East 45th, Vernon, CA 90058 +. You can withdraw your consent at any time by texting STOP to 55525. Consent is not a condition of any purchase. cart reminders) from Fashion Nova CA at the cell number used when signing up. By submitting this form, you agree to receive recurring automated marketing text messages (e.g. ![]() īy signing up for email, you agree to Fashion Nova's Terms of Service and Privacy Policy. ![]() Contact Fashion Nova at 2801 East 46th, Vernon, CA 90058 +. You can withdraw your consent at any time by texting STOP. By signing up for email, you agree to Fashion Nova's Terms of Service and Privacy Policy.īy submitting this form, you agree to receive recurring automated marketing text messages (e.g.
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